Search Engine Optimization

Search Engine Optimization is a natural way for your company to turn up on the 1st page of Google.com, Yahoo! or any other search engine without having to pay for advertising. The advantages are numerous. If you are paying for all your traffic you are missing out on the huge value of Search Engine Optimization. And guess what – if you are not looking at doing optimization work on your website then your competitors probably are. Don’t leave things too long before you take a serious look at how leveraging on the search engines can help you grow your business in a significant way.

Who can benefit from SEO?

• If you have a website and you are wanting more business
• If you are paying a lot for Google or Yahoo! pay-per-click advertising and want to save money
• If you want more traffic without paying a single dollar for each visitor

Some search engine optimization myths

• It takes months and months to see results : It can take several weeks to see the full value but you should expect to see results after a few weeks depending on such things as the age of your site.
• It’s expensive : What is expensive! As many marketers will say, it is more expensive not to promote your company than to promote it. The ROI for search engine optimization is initially lower than pay per click in the first three months, then after that the ROI compared to pay per click advertising is significantly higher. If you keep investing in search engine optimization you will see incredible returns once you start reaching the top 3 spots on the page. The top three search results usually take most of the traffic.
• It can be dangerous – you can get blacklisted : If the company that you engage is following the webmaster guidelines from Google there are no issues at all. This is a natural process that if you developed a website over many years you would achieve the same results.
• Results cannot be guaranteed : It is not possible to say how long your website will take to rank on the first page, yet, unless you have a brand new website and you are wanting to rank in a very competitive market, six months is very realistic time period to get a first page ranking result if you know what you are doing.

PPC drug vs SEO Freedom

Pay Per Click (PPC) or Adwords is like a drug. Initially it gives you a good hit of traffic for what initially seems like a small amount of money but as time goes on you pay more and more and you even pay for your competitors to visit your site! Not only that you can open yourself up to abuse of your adverts with your competitors clicking your ads (yes they can get around the Google daily click limitations if they know how with Proxy Servers) and draining your budget so that your ads won’t appear and theirs will.

SEO is not the instant magic bullet that PPC seems to be because it takes focus, time and initial investment to get the right results. However it will pay off in free traffic if you keep focused with it and invest wisely.

We always suggest our clients to invest a small amount today, see the results and then invest more as you get an actual return on investment from sales and increased business. We always tell our prospective clients that SEO is a long-term investment so don’t expect instant results. But SEO will deliver but expect it to take 6months+ before you see the full blown benefits start to kick in.

SEO Training

SEO Training is the best way to ensure that your SEO investment remains intact. Too many companies simply engage an external SEO specialist and forget to train their web content management staff. Unless your internal staff who will be posting content to the website understand the full implications of some of their actions then they can be seriously undermining the work your SEO company is doing.

Even if you are not engaging an SEO Company right now doing SEO Training will be hugely beneficial to your search engine ranking.

What most companies do not know is that in a non-competitive internet marketing place, you can gain rankings for 40 to 50 % of the keywords that you want to rank for if you know the basics of SEO optimization. If your internal staff know how to work some SEO magic then they can rank your company for many keywords potentially exponentially increasing your traffic flow. This leaves your SEO company to rank you for the highly competitive keywords that your team would struggle to gain a ranking for even after intense 1:1 training.

SEO Training

Book for SEO training today

SEO Magic Webs not offers regular public SEO Training courses starting from the end of Oct 2009. Right now we are No3 in Google.com.sg for the SEO Training keyword because this is one of our major focus areas. Join us on our next SEO training course.

SEO Consultant | Singapore | Asia Pacific

The best way to discover the best SEO Consultant to work with is to see their results. It takes a few years of trial and error working with many clients across many different web platforms to learn the full SEO optimization picture. Because the web is constantly evolving as well then you want to work with a SEO consultant that stays ahead of the IT curve.

We have experience of working with clients across many industries, with different website types including full flash, CMS, shopping carts, dynamic PHP and ASPX and of course bare bones HTML. We are aware of most of the issues that stop a website from ranking on the first page and can fix all your issues.

Our SEO Ranking Results

We are currently ranking for a number of major SEO keywords. Here are our current major ranking results as at 11 Oct 2009. We are also ranking on the first page for numerous other SEO keywords.

SEO

Getting search engine optimization results

Getting a first page result on Google and Yahoo! for competitive keywords is an art form. It’s a equal blend of skill, IT internet knowledge and experience, with a tiny sprinkling of luck.

Many of our potential clients ask us how we get the results we do. We of course instantly say magic!

Once the giggles have finished we then explain that what we do is just what they would naturally do if they knew the basics of SEO.

In specific terms we do two things – one – optimise the website so that it is ‘Google friendly’. By that we mean we give Google (and other search engines) what they are looking for such as good page titles, great headings and keyword rich content. This is called on-site optimisation.

When we first work with a new client we do not rush in and get the client to change their website all at once. Instead we make some simple changes (mainly page titles and meta descriptions) and then we see the results. Over time we improve the website stage by stage so that it is constantly getting better results at a pace that is easy for the client. As time goes on we recommend to the client to add hot SEO components like a blog to enhance and stabilise the results.

Our major work though lies in the second thing that we do – building back links. This is called off-site SEO optimisation. A back-link is a bit like a referral in the real world. The more Internet ‘referrals’ that you have the higher you can rank for a keyword.

The challenge with working with Google especially, is that it is rightfully ‘fussy’ about the links that it considers worth taking note of. All links are not the same. A text link off the home page of a high PR ranking site that has a similar focus to your own is of far greater importance than a back-link from a blog comment.

SEO Content Service

If you are not ready to invest at least three thousand dollars for your initial SEO investment then we suggest that you take part in our SEO content service. This service will allow you to rank for any keyword you like and there is no limit for the number of keywords that you can rank for.

If you do not have an SEO optimized blog then we will install one on your server to post the content into. We then have our in-house writers create custom SEO optimised articles for your site which appear online weekly so that Google always sees fresh content on your site.

The initial investment for this service starts from just over SGD $1000 for a six month agreement which includes creating a new blog for you and integrating it into your site. Contact us for further information about our SEO Content service.

SEO never ends

So often clients ask us so what happens if we stop using your services. If SEO is getting you good results and providing good ROI then you would be smart to continue your online marketing investment. If you want to stay ahead though you need to continue your SEO investment. Just like if you were a doctor you would continue investing in you study even after you have qualified, the same goes for SEO. Competition never stops so you should not stop either. The great thing about SEO is it delivers you results over and over again.

SEO Ethics

Magic Webs does not sanction the use of unethical search engine optimization techniques like doorway pages, cloaking, hidden text etc. Such techniques are deemed ‘unethical’ because they are designed to trick the search engines into seeing content that does not exist for the ordinary user. We practice 100% white hat methods and follow all of Google’s webmaster guidelines. With that said, we can optimize your website for the end user AND search engines and gain a guaranteed first page ranking results.