Poor Websites design and SEO cost more in lost sales than the price of optimisation

Many companies are ‘hot off the press’ with building their websites. They are more focused on getting the job finished instead of getting the job done really well. To create a website that is not optimised for search engines is like climbing a mountain without shoes – yes you can start but you will not get far!

Properly analysing which keywords will truly get visitors to the sites is worth the time, effort and money. After all, over 60% of your site traffic can come from search engines if you do it right. That is zero effort in the future for maximised results.

And by visitors, we don’t mean casual tyre-kickers! We mean targeted, focused, motivated buyers. Don’t allow your online marketing campaign to fall into this trap.

This is how companies currently design their online marketing presence:

• “We need a website – we don’t have one – let’s build one”
• “Let’s get in a website designer”
• “We need a site that will help us sell and promote our products”
• “We sell this, that and everything else”
• Not too far down the track …  management is jumping up and down and asking why no one is visiting the site
• Solution: Let’s get a SEO company in to get us on the first page of Google
• As the shock of the cost hits the fan,  they either start all over again with a new site or pay the money and shoulder the cost

Using this method will cost SO much more in lost customers, physical $’s and wasted energy

Here’s how it should be done:

• “We need a website to support our marketing efforts”
• “Which is the best SEO company that understand our marketing goals who can work with us long term. Let’s get them going now building the keyword foundation for the site”
• “We sell this, that and everything else and we want a website that will make a profit”
• SEO-Magic-Webs – “Yes we can look after you. We will build a specific keyword list around your site focus and throw these through Google Adwords to test and measure which ones get they best ROI. We will refine the list down to make sure we have the ones that will provide $ traffic. With the refined list we will generate an associated list to pick up all the associated keywords and then we are ready to build the site content.”
• Taking the extra time and doing more research, testing and measuring BEFORE we start will not only save you thousands of dollars, it will make you thousands of dollars over time

Now which of these two options sounds better?

Contact SEO-Magic-Webs to get your keywords right first time every time, and then rest easy knowing you are in the hands of professionals and quality internet traffic is only a few short weeks away.

Comments are closed.