Improve conversion rates

How to improve visitor conversion rates using split testing

You invest heaps of money and time on building and maintaining your site and then you find that people are just not doing what you want them to do! This is SUCH a common experience. Even hardened professional web designers have the same issue.

Predicting human web behavior in advance is still more of a theory than a science. Yes we are now starting to understand the basic web behaviours but unless you are able to test SPECIFIC web behaviors then you will probably be missing the mark.

Split testing websites

Marketers do this all the time. They prepare two or three or even more different messages and test market the results. It just makes sense. So why do web developers not do this? Simply it is not their job! You have not asked them to do that or included it in the web development life cycle. On top of that it can be expensive if a develper does not know how to do it.

Specialised split testing service

SEO Magic Webs offers specialised split test testing services to ensure that your web pages are optimised for your web traffic so that they can buy or take the action you want them to. We can do the testing for you or train your staff.

There are lots of  split testing tools available but the best one and the cheapest (it’s free!) is Google Website Optimizer. All you need is a Google account to get started. It is part of the tool kit that Google offers for Webmasters.

Even though the tool is free knowing how to use it and to also create the HTML code needed or create duplicate test content requires detailed HTML and web skills. If your staff have these skills then it is easy for them to use. If not then you should use a web professional that knows what they are doing. This is very important because if you set the  Google Website Optimizer up wrong then it will deliver a ‘mess’ to your LIVE clients. The Google Website Optimizer works on your live site so needs to be fully tested before being left on its own to gather results.

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