SEO Tips – Important SEO Elements

No 1 SEO element is the page title.

• This appears top left of a browser window in the blue band at the top of the screen.
• Google and other search engines display this AS IS in their search results. It will only truncate if too long.
• This should be 100% unique for each page of the site.
• It is best to make the title consist only of keywords wherever possible.
• If adding your brand to the title add at the end instead of the beginning.
• Keep the title to 65 chars or less so it does not get truncated in Google.
• The title MUST relate to the content of the page – so no spamming of the title.

The 2nd most important SEO element is the page URL.

• This should ideally not contain any non standard characters such as & and ? (which many CMS systems have as standard).
• It is also best not to have each page come off a standard page name like index.php eg index.php?pg=3  or index.php?pg=4.
• It is best that each and every page has a unique page name that is relevant to the page content.

Next SEO element – H1 (heading tags).

• H1 is like the title of a chapter in a book in level of importance.
• To rank well a page should use H1 (and no other HTML markup options).
• It should also use keywords in the title.
• It is best to make the title only keywords – a single keyword is best.
• H2 should be used in the same way as H1 titles.

An important SEO element for click through is Page Description (meta description tag).

• Google says this is not considered for SEO but we have found it uses it to highlight KW’s people are searching on.
• This should be controlled 100% seeing it should use direct sales language to get people to take action now.
• It appears under the page title in the search results.
• It should be a maximum of 155 characters long (including spaces) so that it does not get truncated.
• If every page has a different description,  then Google uses the one you give it 9/10 times.
• If each page has the same meta description Google will normally pick up text from each page instead.

SEO Keywords are not needed.

• Not used by all major search engines.

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