Drive top quality traffic to your website by targeting terms customers ACTUALLY use when searching for your products or services online.
If you want to maximise the long term success and profitability of your website then it has to be found by as many people in your target audience as possible. The key for getting found lies in targeting the correct keywords.
What is a keyword?
A ‘keyword’ is a single word or short phrase that a web surfer would type into any search engines to find what they are looking for. So if someone is looking for printing services in Singapore they could type something like this into Google :
“Singapore printers”
printing +Singapore
printers in Singapore
Top Singapore printers
printer
printers
printers +Singapore +colour -lazer
As you can see from the above list it is not always easy to guess what keywords someone will use. That is why SEO optimisation can be tricky because multiple options need to be covered.
In order to obtain free flow traffic from search engines your site must make use of the most relevant and profitable keywords related to your products and services. In other words, your web pages must be optimised for the terms and phrases potential customers are most likely to use if you want search engines to direct them to your site.
Effective Keyword Research
The right keywords are those that your customers type into search engines when looking for information about your products. Understanding how customers search for your products drives the creation of pages designed to rank for those searches. Selecting the right keywords for your website is essential for improving online sales.
The successful online business is aware of the keywords used to find its web pages, and has woven its content, navigation and link building around those terms.
Short and long-tail keywords
Many web publishers often use keywords that are very competitive. By competitive I mean thousands if not millions of websites may also be using these so it is hard to rank for them. Printing is a short keyword where 24 hour offset printing is a long-tail keyword. Long-tail keywords are often easier to rank high in Google for. For example, this site 21 questions to ask a guy is optimised to rank for a single long-tail key word - 21 questions to ask a guy. It just so happens that a lot of people are searching on that key work phrase so it is worthwhile ranking on it.
Encouraging ‘qualified’ web traffic
Even if your site ranks fairly high in search engines, you may still not be getting the sales conversions that you would like because you are attrating the ‘wrong’ kind of traffic to your site. Many people use the internet for research for example so would not buy from you no matter what. You should be encouraging ‘qualified’ traffic to your website – people who want to spend money today!
Here is an example of two keywords, one is more likely to deliver visitors that will be wanting to buy :
Digital Camera
Best deals on Sony Cyber-Shot H3
It is not too hard to see that someone who has gone to the trouble of being specific is more likely to be wanting to buy that specific model and using the buying words in the phrase then you know you are likely to be onto a winner.
Keyword research
Part of the service we provide is to research the best keywords to choose to rank on. These are not always the ones with the most traffic but they will provide enough ‘ready to buy’ traffic to make it worth the time and effort to rank for those keywords. Imagine ranking high in Google on 100 keywords and if each keyword delivered you 10 highly qualified visitors a day you would have 365,000 people coming to your site each year who are ready to buy – that’s over 30,000 qualified visitors a month – could you handle that?
Imagine paying 26c per click for that traffic and it costing you $8000 per month. Instead with natural organic traffic you can do it for free – forever.
Now take action
The importance of effective keyword research can never be overstated. Well researched keywords will raise the profitability of your website and play a major roll in expanding product reach and building your brand online. With so much at stake its important that you get it right first time.
SEO-Magic-Webs offer keyword research as a stand alone service or as part of a Search Engine Optimisation campaign.
For further information Contact SEO-Magic-Webs today
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