There are 2 kinds of Search Engine Optimization (SEO) – onsite and offsite. Onsite SEO involves optimizing your website to make it “search engine friendly”. By changing your local website and adding in special SEO components, you can attract better results from search engines.
You can get very good results with just onsite optimization on its own but the results do tend to be somewhat unstable and not effective long-term. To get top results long-term you will need to do a lot off offsite optimization as well.
Simple onsite SEO tip – change the page title
Believe it or not the page title is one of the most important onsite things you can focus on for SEO. The page title is what appears at the top of a browser on the left hand side. Visitors to your site will not usually take much notice of your page title because it is not shown on your page. However, search engines take a lot of notice.
If you do not know what the page title looks like in the HTML just open up any page in browser and look at the page source (right click the page and select view source).
You will find the page title inside the <title> tags usually within the first few lines of the HTML code. This is an example of an HTML title tag : <title>This is my page title</title>.
Search engines take a lot of notice of the page title because it is like the title of a book – it tells you what the book is about. If the title is clear and concise, it tells search engines exactly what the page is about which can allow your to0 rank higher for some of your chosen keywords.
The trick is to make the page title 100% of your keyword or as close to that as possible. The more extra words, other than your keyword(s), that you have, will dilute the effectiveness. Focus is everything in the world of SEO.
For example, avoid doing this: <title>Earth Worms in the Middle East</title> when your keyword is earth worms. Instead simply use: <title>Earth Worms</title>.
If you have multiple keywords only use two or three maximum in a title as again the focus is diluted. If you are using multiple keywords then do it like this: <title>Earth worms | Middle East</title> – never use filler words like in and the.
