WordPress is one of the world’s leading and most widely used blogging software. When it comes to SEO it is one of the best platforms that you can use. We use WordPress for this site and we often get new pages indexed by Google within 1hour of adding them to the site.
This is part of a series of tip articles just about using WordPress for maximizing on SEO.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.
If you are doing blogging for SEO purposes compared to gaining traffic purposes then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as www.blog.myhappysite.com. Why would you use a sub web except if you want a cool blog URL. Sub webs are part of your website but they are unclear. If you want to have the blog content 100% associated with your website then make sure it is off a sub folder and not a sub web for example : www.myhappysite.com/blog. Subwebs will not gain you the same SEO ranking across all search engines because many search engines treat sub webs as a separate website.
If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your site. Moving a WordPress.com hosted site to your own WordPress site hosted by you is easy – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good tips on how to do this.
One big thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords then your ranking can be seriously affected after you have added your blog content. We have had clients who had good ranking have their ranking drop through the floor when we added a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is not SEO optimized for the keywords that you want to rank for. SEO optimize the content before making it live to avoid this dilution process.
Tags: WordPress SEO
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