How To Design Websites That Rank 1st In Google
Faced with a chicken-and-egg scenario as you plan your website design? You are not alone. Many new website owners have been in the same situation of not knowing where to start. Do you design the website first and then let the web copy follow? It’s really not easy to put two creative tasks together especially when one could influence the other.
As with any design project, you should first start with above-the-line principles. Ask yourself the “concept questions”, for instance, what is the overall objective of the website? You should come up with just two to three very strong objectives. Do you want a website to generate enquiries for your business? To establish credibility and trust? Do you want a website to communicate your brand? These are some of the strong objectives which you may have for your website.
Design Websites For Credibility
These strong objectives can then be the very foundation of your web design and copy. If it is trust that you want to build, you can then meet with your designer and copywriter on how trust can be communicated by use of images and text. Trust is an abstract concept. It is strongly suggested to use tokens of trust that people will easily understand and believe in.
Design Websites Passing The Website Grader
For instance, if your website sells SEO and web design services, then you can use third party software that grades your site in terms of SEO and web design elements. Hubspot’s Website Grader does that for you. It’s a free software. You can run your URL through it and they will give you your grade in terms of search engine data, website structure, website traffic, site performance, and others which are a part of their proprietary 50-variable algorithm.
Another token of trust is to show the grade of your competitors, seeing they have lower grades than yours. If you have this then instantly your clients will have no doubt that yours is a better site and therefore you can deliver better services than your competitors. We challenge you to go to Website Grader and check our grade and that of our competitor for yourself. Go, try it now.
There are many ways to design websites but the best way we recommend is to follow your feelings. Overall, if your website feels good to you and if it makes your visitor feel good too, then you know you are on the right track.
We can design websites for you that rank on Google and Yahoo, too. Contact us today.
