Understanding Google +1 And Why You Need Rock-Solid SEO All The More
A lot of internet marketers are now weighing the possible impact of Google +1 on the search engine game. In case you’re wondering, +1 is Google’s March-released digital shorthand for “this is pretty cool,” which many likens to Facebook’s “Like” button. Currently, +1 data is being shared and calculated when users are logged in on Google’s Social Circle, which includes Gmail, Google Reader, Google Buzz, Google Wave, and Google Contacts. Within these sites, people use +1 as a social button allowing them to share with friends content and sites which they think are “pretty cool.”
Word has it that Google will eventually place the +1 into third party social media sites like Twitter, Flickr, Delicious and others.
Google +1+SEO
But really, +1 is more than just a sharing tool. In its constant bid to come up with the most relevant results for its searchers, Google made +1 available right on its search results, thus, LINK:Google +1 and SEO:http://www.seo-magic-webs.com comes together. This means that if you are searching for “2011 wedding gown designs” and a friend of yours happened to have searched the same and had plus one’d a particular search result, you will see your friend’s digital footprint (in the form of a thumbnail photo for those who make this available) on the site she +1′d, thus prompting you to check this site for yourself.
It’s like people leaving a personal recommendation for one particular website out of the search results that Google has for a particular search query. For you, it lessens the time you would have spent to visit the top results on the first page of Google. It also gives that site more credibility because then you know that a close relative or friend has in fact visited that site and has vouched for what it has to offer.
But how can your website be voted as being “pretty cool” through +1 if it isn’t on the first page of Google in the first place? In a way, +1 has defined even more that only first page results are pretty cool, because seriously, searchers don’t usually visit the second and third pages.
Google+1+SEO=Content
+1 has also brought the spotlight on content-based SEO. Some internet marketers are talking about the effect of this new button on Click Through Rates, Crawling Rates, etcetera. But really, websites that use search engine optimisation which is fully switched on to useful, relevant, and well written content, will cream at the top. +1 has defined relevance not only from words alone but from the firsthand experience people have from the website. Focus must then be on the user experience, so you should start thinking along the lines of simpler and faster site navigation, and short, clear and very useful content on the site, among others; and ask yourself “Is my site really pretty cool that people should +1 it?”
If you need a site re-designed or a new site developed for you, we offer this service with SEO built in as a standard. Our focus aligns with Google, so whatever Google hits us in the future, our sites will constantly remain on the top.
