PPC Versus SEO: Where Is It Wiser To Put Your Money On?
There’s a very good reason we do not offer Pay Per Click or Adwords. We live by our claim of using rock-solid search engine optimisation to turn your site up on the first page of Google, nothing else. In fact, if you are investigating a SEO vendor with which to partner, the only way to gauge if the company is worth its salt is by checking its ranking position on the search engines. If the company is as good as it claims to be, then it should be nowhere else but at the top.
Google puts three of its premium Pay-Per-Click ads at the very top of the search results. This tends to fool many people into thinking that the adverts are real organic search results. So it’s good to check if the SEO company is advertising in the pay per click ads or not. It’s important that you check on integrity of results because then you will know this SEO vendor can be trusted. They have delivered the ranking results for themselves, so they can deliver the results to you.
PPC Versus SEO: The Instant Hit Versus Slow But Sure Results
There’s no doubt you get instant traffic from PPC. The results are absolutely visible in just five minutes after you plug in your credit card. But then, how many dollars have you got to burn? Most new companies or small businesses have a cash crunch to deal with. If your company is just starting and you are not investing 50%-60% of your internet marketing funds for SEO, then you will have an issue with permanent results as soon as you pull the plug off PPC.
We never put down PPC because it does get real results. At a cost of course but that is ok if it delivers results. The challenge for many companies though is that they get stuck in what we call the ‘PPC Crunch’ where they spend ALL of their online marketing budget on PPC and do not move a large chunk of it over to SEO. At the end of the day they are in a financial crunch – Google delivers good traffic and their budget is spent so they have nothing left over for SEO investment.
PPC Versus SEO: An Investment Of Time And Money
SEO takes 2-3 weeks to show first sign results and then around 8-9 months to see solid results. So you can see PPC versus SEO is a matter of time and cashflow. Why does it take time to make SEO happen? Well, imagine we are a car mechanic and you brought in your car to us and we both find out that while your car is nice and shiny on the outside, the engine is not starting. We pop the hood and fix the broken pieces, put things which were not there, and make sure your engine works. In SEO terms, we learn your CMS, fix it, and make it a rock-solid SEO platform. This takes time. And when your site is now Google friendly, we start creating SEO-focused content. Google then has to come find the content we produce. Google will visit your new site once or twice a week. Overtime Google comes back to your site at shorter intervals so that content you post now can get indexed 2 minutes later. This way, the results in terms of permanent rankings for limitless keywords are exponential in 6 months to the point that you achieve market leadership. You simply cannot get this from PPC.
Talk to us today and we will let you know how our content driven SEO gets you permanently to the top of Google.
